A website doesn't bring customers by itself. It works as a shop window and a salesperson: first a person has to find it, then understand the offer and easily get in touch with you. If even one link breaks, there are no enquiries. Check your site against this list.
1. The site is awkward on a phone
Most people open websites on a phone, often on the move. If the text is small, the buttons are hard to tap and the page slides sideways, the person simply leaves. Open your site on a phone and try to leave an enquiry yourself. Notice anything awkward? Your customer will notice the same thing, only they won't tell you about it.
2. Pages take a long time to open
Nobody waits. While the site loads, the visitor goes back to search and clicks on a competitor. Common causes are heavy photos, an old platform and weak hosting. This can be fixed: we connect Cloudflare, which speeds up loading from anywhere in the world and protects against bots.
3. It's unclear what you offer
Within a few seconds on the first screen a person should understand what you do, who it's for and why they should write to you. A pretty phrase about nothing doesn't work. A plain "Turnkey flat renovation in Berlin" works better. Test yourself: show the first screen to an acquaintance for five seconds and ask what the company does. If they couldn't answer, the headline should be rewritten.
4. It's hard to get in touch
The phone number is hidden in the footer, and the form asks for ten fields. WhatsApp and Telegram buttons should be in plain view, and the form should be short. The less effort, the more enquiries. Many people find it easier to message than to fill in a form or call strangers, so give them a choice.
5. There's no trust
There's no real work, no reviews, no photos of the team and no clear contacts. A person doesn't know who stands behind the site and won't take the risk. Show examples of work and real people. Prices, or at least a "from" guide, also build trust: people don't like guessing and don't like asking if they're afraid of hearing too big a sum.
6. Nobody comes to the site
Sometimes the site is good, it's just that nobody sees it. A new site won't reach the top of Google by itself. You need Google Ads, social media ads or SEO. Ads bring enquiries faster, while the first results of SEO appear after about 3 months.
7. Enquiries get lost
It also happens that enquiries arrive but sit unanswered in the inbox, and the customer has already gone elsewhere. Lead automation sends every enquiry to Telegram and reminds you if nobody has taken it.
How to check your site in 15 minutes
You can go through this list yourself, without specialists.
- Open the site on a phone over mobile data and count how many seconds it takes to load.
- Look at the first screen: is it clear what you do and who for?
- Try getting in touch with yourself: tap the WhatsApp button and send an enquiry through the form.
- Check whether the enquiry arrived and how long it would take you to reply.
- Find your site on Google by the name of your service and your city.
- Compare your site with the sites of three competitors: whose is clearer and more convenient?
What to do if there are several reasons
If the site is old, slow and awkward on a phone, a redesign is often better value than repairing it piece by piece. When moving a site we set up redirects so you don't lose your Google rankings.
If the site is fine but there are few visitors, it's best to start with ads or SEO. We compared them in the article Google Ads or SEO. And if the site needs redoing, see how much a new website costs.
Not sure what the cause is? Send us a link to your site. We'll take a look and tell you what to fix first.
