When a business needs its first website, the choice is usually between a landing page and a business website. The difference isn't the price but the purpose: one sells a single thing, the other tells the whole story of the company.
What a landing page is
A landing page is a single page that gathers the essentials: what you offer, why people can trust you and how to leave an enquiry. The visitor reads from top to bottom and arrives at one button. Nothing distracts them, which is why a landing page works well with ads.
Launch takes from 3 days, and the price of a landing page starts from €300.
What a business website is
A business website is a small site of several pages: home, services, about, work or reviews, contacts. Each service can have its own place, and the customer calmly gets to know the company before getting in touch.
Launch takes from 7 days, and the price of a business website starts from €500.
The main differences between a landing page and a business website
- Purpose. A landing page leads to one action. A business website introduces the company and all its services.
- Ads. A landing page is better for advertising a single service or promotion.
- Google. A site with several pages has a better chance of being found for different searches, because each service gets its own page.
- Growth. It's easier to add new pages, a blog and services to a business website.
Which blocks a good landing page needs
A landing page is read from top to bottom, so the order of the blocks matters. It usually has:
- a first screen: what you offer and an enquiry button;
- what the customer gets and why it pays off;
- examples of work, reviews or figures people can believe;
- a price or a clear way to find out the price;
- answers to common questions;
- an enquiry form and messenger buttons.
Which pages a business website needs
Five pages are usually enough: home, services, about, work or reviews, and contacts with a map. If you have many services, it's better to give each one its own page: it's easier to find on Google and easier to advertise.
When to choose a landing page
- You're running ads on Google or social media for a single service.
- You have one product, promotion or event.
- You need to quickly test whether there's demand for a new idea.
When to choose a business website
- You have several services and want to describe them in detail.
- Customers check a company first and get in touch afterwards: this is common with lawyers, clinics and builders.
- You plan to build up your presence on Google over the long term.
Three examples of choosing
- A flower shop in Amsterdam runs ads for holiday bouquets. A landing page with one offer and an order button fits best.
- A lawyer in Paris covers several practice areas and clients read about them first. This calls for a business website with service pages.
- An accountant in Rome is still testing a new service for small businesses. A landing page will quickly show whether there's demand, and the full site can come later.
Common mistakes when choosing a website
- Ordering a landing page and then sending ads for five different services to it. The visitor can't find their own and leaves.
- Building a big site where you just need to test an idea quickly.
- Choosing on price alone without thinking about where customers will come from.
- Forgetting the mobile version, even though most people will open the site on a phone.
If you're unsure, describe your business and your task. We'll tell you what fits and won't offer anything unnecessary. Prices for all types of sites are on the pricing page.
If you're a specialist who takes bookings and has a price list, look at a third option: a website for professionals and services. It already includes services with prices, profiles and booking.
