Blog

Useful readingon websites and ads

Plain-language advice on choosing a website, what it costs and how to get enquiries from Google and social media.

Articles 15No complicated terms

The owner of a flower shop in Amsterdam working at a laptop among tulips

Websites · 3 min readLanding page or business website: which one for your businessBoth are affordable and quick to launch, but they solve different problems. Here's how they differ and how to choose so you don't have to redo it later.Read the article

A man looks at a website on his phone at a tram stop in Milan

Websites · 3 min readWhy your website isn't bringing enquiries: 7 common reasonsYou have a website, visitors seem to come, but there are no enquiries. It's usually not one single thing. Here are the seven reasons we see most often and what to do about them.Read the article

The owner of a bike workshop in Berlin looks at a tablet in his workshop

Promotion · 3 min readGoogle Ads or SEO: which to choose for a small businessBoth ads and SEO bring customers from Google, but they work differently. We compare timing, costs and results so you know where to start.Read the article

The owner of a trattoria in Rome checks messages on her phone late in the evening in an empty dining room

AI · 3 min readAn AI assistant for your website and WhatsApp: what it does and who needs itCustomers write in the evening, at weekends and in the thick of the working day. An AI assistant answers them straight away and collects enquiries. Here's what it really does and who it's useful for.Read the article

The owner of a coffee roastery in Vienna looks at a website on a laptop behind the counter

Prices · 4 min readA cheap website for your business: where you can save and where you can'tA good website doesn't have to cost thousands of euros. But there are things you can't skimp on: they're what bring in customers. We go through where you can save and where it would cost you more.Read the article

The owner of an interior design studio in Paris compares options on a laptop among fabric samples

Websites · 4 min readAgency, freelancer or website builder: who will build a better siteThere are three ways to get a website: build it yourself, find a freelancer or go to an agency. We compare them honestly: what each costs, how long it takes and what happens a year later.Read the article

The owner of a small hotel in Lisbon reads a message on a tablet at the reception desk

Websites · 4 min readA multilingual website: how to build one and what it costsIf your customers speak different languages, your website should speak to them in theirs. Here's how to build a multilingual website properly and what it costs.Read the article

Stores · 4 min readWhat to build an online store on: WooCommerce, Shopify or Next.jsThe platform determines how much you'll pay every month, how quickly the store opens and how easy it is to manage. We compare the three options we build stores on.Read the article

The owner of a plumbing company in Munich looks at an old website on a monitor in his office

Websites · 4 min readWhen a website needs a redesign: 8 signs it's timeA website works for years, and at some point it starts scaring customers off instead of bringing them in. Here are eight signs it's time for a redesign.Read the article

An architect in Zurich lays out photos of her projects and notes on a desk next to a laptop

Websites · 4 min readWhat to prepare before ordering a website: a simple checklistThe better prepared you are, the sooner the site will be ready and the more precisely it will hit the target. We've put together a simple list of what to think through and gather before the first conversation.Read the article

The owner of a barbershop in Brooklyn looks at the calendar on his phone before opening

Websites · 4 min readHow long does a website take: timelines by type of siteOne person promises a site in a day, another quotes three months. We explain how long a site of each type really takes, what the timeline is made up of and what drags it out.Read the article

The owner of an Italian delicatessen in London stands in the shop doorway looking at a map on her phone

Promotion · 4 min readHow to add your business to Google Maps and get customers from itWhen someone searches for "café near me" or "dentist in London", the first thing Google shows is a map with businesses. Here's how to get onto it and rise above your competitors.Read the article

The owner of an estate agency in Valencia reads a document on a laptop in his office

Spain · 4 min readWhat the law requires of a website in Spain: legal pages and cookiesIf your business operates in Spain, your website has mandatory requirements. We explain in plain words which pages you need, what the cookie banner must contain and what is added for an online store.Read the article

The owner of a car workshop in Rotterdam looks impatiently at his phone at the counter

Websites · 4 min readA slow website loses enquiries: why speed matters and how to check itA person opens a site on a phone, sees a white screen and a couple of seconds later goes back to search and a competitor. We look at why speed matters so much, how to check it and what improves it.Read the article

The co-owners of an accounting firm in Warsaw discuss a website on a laptop screen

Technology · 4 min readWordPress or a modern Next.js website: which to chooseWordPress is the most popular platform for websites, and Next.js is a modern technology that powers the sites of global brands. We build on both and explain when each is better.Read the article

Enquiry

Shall we talk about your project?

Describe the task and within one business day we'll send a solution, a timeline and a price. It's free and there's no obligation.

WhatsApp Telegram