Someone wrote to you at ten in the evening, there was no reply, and by morning they had already agreed with someone else. Sound familiar? That's what an AI assistant is for: it answers common questions at any time while you're busy or resting.
What an AI assistant for business is
It's a chat on your website or in WhatsApp that runs on modern AI models, for example Claude or ChatGPT. Unlike old button-based bots, it understands ordinary questions and replies in its own words, but only on the basis of information about your business.
How an AI assistant differs from an ordinary chatbot
An ordinary bot works with buttons: the customer picks a menu item and gets a pre-written answer. If the question isn't in the menu, the conversation hits a dead end. An AI assistant understands natural speech: a person writes "are you open on Saturday and can I bring a child?" and the assistant answers both questions at once. If you need booking, a catalogue or payment inside a messenger, also look at Telegram bots.
What an AI assistant can do
- Answers 24/7 questions about services, prices, opening hours, address and delivery.
- Speaks the customer's language: people write however suits them and get a reply in the same language.
- Collects the enquiry and sends it to you on Telegram or by email.
- Hands the conversation to a person when a question is complicated.
- Says honestly that it is an AI and doesn't pass itself off as a member of staff.
What it doesn't do
A good assistant doesn't make things up. If the answer isn't in its information, it doesn't invent one but passes the question to you. This matters: a mistake in a price or terms costs more than a pause in the reply.
Who an AI assistant suits
- Salons, clinics and specialists who get the same questions again and again.
- Restaurants and hotels: opening hours, menu, bookings.
- Shops: availability, delivery, payment.
- Companies that work with customers from different countries.
An example: what it looks like in practice
Imagine a trattoria in Rome. At eleven at night a guest from London writes on WhatsApp in English: can a party of four come on Saturday, and are there gluten-free dishes? The assistant replies at once from the menu and opening hours, asks for a name and a time, and the enquiry reaches the owner on Telegram. In the morning all she has to do is confirm the table.
How the assistant works in WhatsApp
We connect it through Meta's official platform. You can use your current number: you still see the conversations in the WhatsApp Business app and can reply yourself. If you prefer, we'll set up a separate number.
What to prepare for launch
The assistant knows exactly what you've given it, so we start with information about your business.
- A list of services or products with prices.
- Opening hours, address, delivery and payment terms.
- Common customer questions and your answers to them.
- Where to send enquiries: Telegram or email.
- When to hand the conversation to a person.
Then we set up the assistant, test it on real questions and connect it to your site or WhatsApp.
How much it costs
A website chat costs from €200, one time, and a WhatsApp connection from €150, one time; launch takes from 7 days. You pay for the AI directly from your own card and for WhatsApp messages directly to Meta. Details are on the AI assistant page.
If you need service booking, the assistant can be linked to online booking, and enquiries can be passed to a CRM through lead automation.
