The founder of a natural cosmetics brand in Stockholm packs orders next to a laptop

What to build an online store on: WooCommerce, Shopify or Next.js

The platform determines how much you'll pay every month, how quickly the store opens and how easy it is to manage. We compare the three options we build stores on.

Stores4 min readDastum Web

We build stores on WordPress with WooCommerce, on Shopify and on Next.js. There's no single best platform for everyone: we choose together with you to fit your products, budget and plans.

WooCommerce on WordPress

WooCommerce turns a WordPress site into a store.

  • Pros: website, blog and store in one place; a convenient admin panel; lots of ready-made payment and delivery solutions; no compulsory platform subscription — you pay for hosting.
  • Cons: WordPress and add-ons need regular updates; on weak hosting the store can run slowly.
  • Who it suits: small and medium catalogues and stores that want to bring in buyers with articles and SEO.

Shopify

Shopify is a ready-made platform: the store runs on its servers.

  • Pros: a quick start, reliable payments; hosting and security handled by the platform.
  • Cons: a monthly subscription and, depending on the plan and payment method, a commission on sales too; some features are paid apps; less freedom in design and structure.
  • Who it suits: those who want to start selling quickly and not think about servers.

Next.js

Next.js is a modern technology that powers the sites of global brands.

  • Pros: the store opens very quickly; complete design freedom; no add-ons that break after updates.
  • Cons: at the start it usually takes longer and costs more than ready-made solutions.
  • Who it suits: stores with a non-standard design, where speed and brand recognition matter most.

What every store of ours has

  • A catalogue, cart, payment and order management.
  • An admin panel for products and orders. A store always has one, and it's included in the price.
  • A convenient version for phone, tablet and computer.
  • Cloudflare for fast loading and protection from bots and attacks.
  • Hand-over of the domain, hosting, code and all access after launch.

How to choose: short answers

  • Want to start quickly and not think about servers — Shopify.
  • Need a store and a blog in one place, with no platform subscription — WooCommerce.
  • Need a unique design and maximum speed — Next.js.

How much an online store costs

An online store costs from €600, launch from 14 days. We choose the platform together before we start and fix the price in the contract. Payment systems take their own commission on every payment, which you pay to them directly.

An example

Imagine a small natural cosmetics brand in Stockholm: 30 products, sales across Europe and plans to write articles about skincare. WooCommerce fits well here: the store and blog in one place, and no platform subscription.

Not sure which platform fits? Tell us about your products and plans, and we'll suggest an option with a clear price.

Questions

Frequently asked questions on this topic

WooCommerce has no platform subscription: you pay for hosting. Shopify has a monthly subscription. A store on Next.js has server costs and services we choose to fit the task.

Yes. A store always has an admin panel, and it's included in the price. We'll show you how to add products, change prices and process orders.

Yes, that's a separate job. We move the products and set up redirects so you don't lose your Google rankings. We name the price once we've looked at the store.

Enquiry

Shall we talk about your project?

Describe the task and within one business day we'll send a solution, a timeline and a price. It's free and there's no obligation.

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