The owner of a plumbing company in Munich looks at an old website on a monitor in his office

When a website needs a redesign: 8 signs it's time

A website works for years, and at some point it starts scaring customers off instead of bringing them in. Here are eight signs it's time for a redesign.

Websites4 min readDastum Web

A redesign isn't just a new picture. It's a site that's easy to use on a phone, opens quickly and leads clearly to an enquiry. Check your site against this list.

1. The site is awkward on a phone

You have to enlarge the text with your fingers, the buttons are too small, the page slides sideways. Most visitors come from a phone, and these people are the first to leave.

2. Pages take a long time to open

If a site takes more than a few seconds to open, some people don't wait and go back to search. We covered why this matters in the article a slow website loses enquiries.

3. You're embarrassed to send the link

If you don't want to show the site to customers yourself, they'll feel it. An outdated design says "the company is outdated too", even if it isn't.

4. There are visitors but few enquiries

People come but don't write or call. Often the cause is an unclear first screen, hidden contacts or a long form.

5. Every edit is a whole saga

To change a price or add a service you have to find a programmer, and he answers in a week. A site should be easy to update: through an admin panel or a quick edit from our side.

6. The business has changed, the site hasn't

There are new services, different prices, new countries and languages, and the site talks about the company as it was five years ago.

7. The site breaks and gets hacked

Old add-ons conflict after updates, foreign links appear on the site, the hosting complains about viruses. This is usually a sign of an outdated platform.

8. Competitors look better

Open the sites of three competitors on a phone. If theirs are clearer, faster and more modern, the customer will most likely choose them.

A redesign or a new site

If the structure and text are fine, it's enough to update the design and the technical side. If the whole site is outdated, it's better value to build a new one on a modern platform. We look at the site and tell you honestly what makes more sense.

How not to lose your Google rankings

  • We set up redirects from the old addresses to the new pages so that Google moves the rankings to them.
  • We keep the pages and text that already bring people from search.
  • After launch we check that all the important pages open and Google can see them.

How much a redesign costs

A website redesign costs from €400, launch from 5 days. We fix the price in the contract before we start.

Send us a link to your site. We'll take a look and tell you what to change first.

Questions

Frequently asked questions on this topic

No, if it's done properly. We set up redirects from the old addresses and keep the pages that bring people from search.

Yes. First we look at how the site is built and suggest whether to update it or build a new one.

From 5 days. The exact timeline depends on the number of pages and features, and we fix it in the contract.

Enquiry

Shall we talk about your project?

Describe the task and within one business day we'll send a solution, a timeline and a price. It's free and there's no obligation.

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