Speed is something a visitor notices before design and text. If a page opens slowly, they may simply never get as far as your offer.
Why speed matters so much
- Visitors. The longer a page takes to load, the more people leave without waiting.
- Google. When ranking, Google takes into account how comfortably and quickly pages open.
- Ads. Google Ads assesses the page an ad leads to. A convenient, fast page helps ads work more effectively.
- Phones. People often open sites on the move, over mobile data, and that's where a slow site shows most.
How to check speed in a minute
- Open pagespeed.web.dev — a free Google service.
- Paste your site's address and click "Analyze".
- Look first at the score for mobile: 90 to 100 is good, below 50 means the site is slow.
- Then open the site on your own phone over mobile data, not Wi-Fi, and see how quickly the first screen appears.
What slows a site down
- Heavy photos uploaded straight from the camera, uncompressed.
- Dozens of plugins and third-party scripts: chats, widgets, counters.
- Weak or overloaded hosting.
- Video that starts by itself on the first screen.
- An old theme or a builder with a lot of unnecessary code.
How we make sites fast
- Modern technology: Next.js, Astro and plain HTML. Pages are ready in advance rather than built every time they're opened.
- Cloudflare on every site: pages reach the visitor from the nearest server, in Berlin, New York or Madrid.
- Photos in modern formats and the right size for every screen.
- No unnecessary plugins: forms, galleries and animation are written in the site's own code.
For example, the Kalina Advisory site, which we built on Next.js, scores 99 out of 100 on mobile and 100 out of 100 on desktop in Google PageSpeed. More about what we build sites on is on the technology page.
What to do if your site is slow
Sometimes it's enough to compress the photos and remove unnecessary plugins. If the site is built on an outdated platform, a redesign on modern technology is better value. We wrote about the other signs that it's time in the article when a website needs a redesign.
Send us a link to your site: we'll check the speed and tell you what's holding it back.
