Projects / Sports nutrition

Pure Alpha

A sports nutrition store: 6 languages, Stripe, Apple Pay, Google Pay and Bizum payments, a custom shipping calculator and 200+ orders in the first year

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Country SpainLanguages ES · EN · FR · DE · PT · RUOnline store · Admin panel · Google Ads

About the projectSpain

Pure Alpha is a sports nutrition store for the Spanish market: protein, creatine, amino acids, vitamins and other supplements from well-known brands. The brief was a modern store the clients run themselves: adding and editing products and taking payments. We built it on WordPress and WooCommerce: separate categories, filters, modern product cards, bulk product uploads from spreadsheets, and payments via Stripe — card, Google Pay and Apple Pay — plus Bizum. Shipping is worked out by our own calculator: it adds up the weight of the items in the cart, takes the category and region into account, and makes shipping free automatically for orders from €30. The store runs in six languages — Spanish, English, French, German, Portuguese and Russian — and loads fast thanks to powerful Cloudways hosting.

What we did

01A modern store: every category in one menu
02Modern product cards: discounts, ratings and a free-shipping badge
03Separate categories and filters: price, brand, type and weight
04Product pages: flavour, price and one-click purchase
05A custom shipping calculator: priced by weight and region, showing how much is left for free shipping
06Orders from €30 get free shipping in the cart automatically
07Checkout: Apple Pay and Google Pay in one click
08Card payments via Stripe, plus Bizum

Outcome

What the client got

01
A store they control
The clients add and edit products, prices and photos themselves, and upload or export the whole catalogue from spreadsheets in bulk.
02
Convenient payments
Card, Apple Pay and Google Pay via Stripe, plus Bizum — customers pay the way they're used to.
03
Shipping works itself out
The calculator adds up the cart weight, factors in category and region, makes shipping free from €30 and shows how much more to add.
04
Fast on every page
Powerful, reliable Cloudways hosting and Cloudflare keep the catalogue, product pages and cart quick.
05
200+ orders in the first year
After launch we set up Google Ads, and the store received more than 200 orders in its first year.
06
Six languages — and no lost enquiries
Spanish, English, French, German, Portuguese and Russian, and every enquiry and order email gets through without landing in spam thanks to WP Mail SMTP.