Projects / Cross-border business advisory

KalinaAdvisory

An advisory firm in Madrid: a strict Next.js site in two languages, HubSpot call booking and an admin panel for case studies and the blog

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Country SpainLanguages EN · RUWebsite · Admin panel · Motion design · Ongoing support

About the projectSpain

Kalina Advisory is an advisory firm based in Madrid. It helps international businesses expand into Europe, the UAE and Hong Kong: choose the right country and set up a company, open bank accounts, handle VAT and tax, structure a group of companies and launch on European marketplaces. It works across ten jurisdictions. The clients wanted a modern site that conveys the firm's solidity: a strict style agreed with them in advance, few images, plenty of useful text and restrained motion with no gimmicks. We built it on Next.js, in English and Russian, connected call booking via HubSpot and an admin panel where the clients add case studies and blog articles themselves.

What we did

  1. A strict modern style agreed in advance: few images, plenty of substance

    01A strict modern style agreed in advance: few images, plenty of substance

  2. The contact page hero: a personal invitation from the founder

    02The contact page hero: a personal invitation from the founder

  3. Why projects stall — five typical problems at a glance

    03Why projects stall — five typical problems at a glance

  4. Six service areas as clear cards

    04Six service areas as clear cards

  5. A five-step process: from a free call to the result

    05A five-step process: from a free call to the result

  6. The team: the founders, their experience and LinkedIn links

    06The team: the founders, their experience and LinkedIn links

  7. Call booking via HubSpot: the invite and Google Meet link arrive automatically

    07Call booking via HubSpot: the invite and Google Meet link arrive automatically

  8. A blog with topic filters — articles are added in the admin panel

    08A blog with topic filters — articles are added in the admin panel

  9. Mobile speed: 99 out of 100 in Google PageSpeed

    09Mobile speed: 99 out of 100 in Google PageSpeed

  10. Desktop — 100 out of 100: the page opens in under a second

    10Desktop — 100 out of 100: the page opens in under a second

Outcome

What the client got

  1. 01

    Case studies and blog under their control

    The clients add and edit case studies and articles themselves in the admin panel — no developer, no waiting.

  2. 02

    A solid image from the first screen

    A strict style, plenty of useful text and restrained motion show the firm's level before the first call.

  3. 03

    A call in a couple of clicks

    Visitors pick a time in the HubSpot calendar, and the invite and Google Meet link arrive automatically.

  4. 04

    Leads that don't land in spam

    Form emails are sent via Resend, so they reach the inbox rather than the spam folder.

  5. 05

    Fast and reliable

    99 out of 100 in Google PageSpeed on mobile and 100 on desktop: Next.js and powerful Vercel hosting open pages instantly from any country.

  6. 06

    Working together long-term

    The clients are fully happy with the result and come back to us regularly for edits and improvements.

Technology
  • Next.jsFast pages that Google reads well
  • ReactA smooth interface and restrained motion
  • Tailwind CSSA clean design on any screen
  • SanityAdmin panel: the clients manage case studies and blog articles
  • HubSpotCall booking right on the site
  • ResendEnquiries reach the inbox, not spam
  • VercelReliable hosting with no downtime
  • CloudflareReliable DNS and domain protection
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